Clearer insight into your digital performance

OYOO Reports is a digital reporting and analysis platform developed by OYOO Design for our contracted clients.

It brings information from a client’s website and connected digital services together into one clear report, helping us understand how their website is performing, how people are finding and using it, and where there are opportunities to improve.

Rather than looking at website analytics, Google search performance, ecommerce activity, enquiries and other marketing information separately, OYOO Reports brings these different data streams together to provide a more useful picture of overall digital performance.

What OYOO Reports analyses

Depending on the services used by each client, OYOO Reports can analyse information including:

• website visitors, sessions, page views and engagement;
• Google search visibility, search terms, impressions and clicks;
• website enquiries and form submissions;
• ecommerce orders, products and revenue;
• email marketing and subscriber activity;
• downloads and tracked links;
• customer feedback and reviews; and
• website performance and other relevant digital activity.

The information available varies according to the client’s website and the services they have authorised OYOO Design to connect.

Google Analytics & Search Console

OYOO Reports can connect to Google Analytics and Google Search Console with the permission of the website owner or an authorised administrator.

Google Analytics access is read-only. OYOO Reports uses this access to retrieve website performance information such as users, sessions, page views and engagement data for the Google Analytics properties authorised by the client.

Google Search Console data may also be used to analyse how the client’s website performs in Google Search, including search queries, impressions, clicks and search positions.

OYOO Reports does not use these connections to alter Google Analytics or Google Search Console data.

Google access is authorised securely through Google’s OAuth authentication system. OYOO Reports does not receive or store a user’s Google password.

How we use your data

Information accessed through OYOO Reports is used to provide website reporting, analysis, insights and recommendations to the relevant OYOO Design client.

Access is limited to information required to provide our contracted services.

We do not sell information obtained through OYOO Reports to third parties or use client reporting data for unrelated advertising purposes.

Connections to third-party services can be revoked, and clients may ask OYOO Design to disconnect a service at any time.

Who can use OYOO Reports?

OYOO Reports is a proprietary OYOO Design platform and is not currently offered as a public reporting service.

It is provided as part of website management, digital marketing, reporting and related services for contracted OYOO Design clients.

Access to a client’s website and connected services is only established where OYOO Design has been authorised to provide those services.

Privacy & Terms

Our use of website and connected service data is governed by our Privacy Policy and our Terms & Conditions – view Small Print.

For further information about OYOO Reports or the way we handle website reporting data, please contact OYOO Design.