Hastings Open Top Bus

Overview

Stagecoach South East approached us to help them with the branding of their livery for a new open-top service in Hastings. The brief was to come up with a design that will appeal to a young audience, to showcase the attractions in the town and encourage visitors to hop on the bus to get around.

Project

Hastings Open Top Bus

Client

Stagecoach South East

What We Did

Logo, Illustration, Branding, Print and Digital

As the bus is an open-top bus and the attractions were by the coast, we decided to turn the bus into a ship! The windows have been turned into portholes and so when you’re inside the bus you can look out. Around the bus you’ll see children highlighting an attraction.

“When we ask OYOO to come up with a design we know we're going to get something special. With a minimal brief, and often in a hurry, Krissie just knows what's needed and what works. Brilliant, capable, an all-round remarkable artist; thanks for all you do for us!”

Marketing TeamStagecoach South East

Creating a design from photo stock

To create the montage and overall design, we used stock imagery and a mixture of attraction imagery. The process was fun and we enjoyed creating a surreal scene to make the bus fun and appealing to children.

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