We were approached by Marketing Bees to assist in ideas and design for a promotion specifically to engage bus customers in the Manchester area. Our idea was to highlight the fun things you can do by bus in and around Manchester, and we gathered special offers to win as part of a digital raffle draw. We created a website, bus wrap, outdoor advert assets and digital assets for this project.

The term ‘Sweet Freedom’ was to tie in with the inspiration of Charlie and the Chocolate Factory and provide tickets as one of the prizes. I thought donuts were fun to use for the characters we created, which were based on a typical family. Each character represents a type of day out, which would attract different audiences but as a whole the characters came together as a family that likes to go out by bus.