Urban Farm-it


We have been working with Elliot since the start of his mushroom growing venture, Urban Farm-it. Our main tasks over the years have been to do with branding creation and illustration for the products, guides and other items, such as the design for the van.


Urban Farm-it Branding


Elliot Webb

What We Did

Branding, marketing materials and illustration

The branding for Urban Farm-it was created to reflect the vision of making growing food at home simple and easy. A monochrome palette, with an injection of green, blended with stylised mushroom graphics that focused on their main colour characteristics was a recipe that created a distinct look that matches the innovative and approachable vibe of the business. We have been involved in establishing the brand, by creating their log kit, mushroom kit and seed kit product covers, as well as producing the icons, instruction graphics and guide book.

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Mushroom illustrations on substrate

Krissie has been working with us from our inception and her designs have helped to shape our brand. We’ve always found her to be intuitive and responsive to our business, she tackles each task (big or small) with great communication and attention to detail. We often get compliments on the design of our packaging, and we know the work she has done has really helped us to stand out in our marketplace.

Elliot WebbFounder and Director